That's how much it
cost to run. The strange tale of
Webdiary, a blog set up by Australian journalist Margo Kingston. It was
originally hosted by her ex-newspaper the Sydney Morning Herald. Then from last August, it went independent for no apparent reason.
Yesterday she announced that the blog was closing down, after having spent AU$44,000 (€28,000). How do you spend that amount, roughly AU$400 a day, on what appears to be a standard political blog? Well,
via Tim Blair (admittedly a political opposite of her, but his facts don't seem to be disputed), it turns out she was
paying people to edit comments:
I was paying out two thirds of my contract payments to cope with the comments load. [...]
Most of the comments editors’ time is spent correcting the formatting of posts. It takes two mouse clicks to delete an abusive post, yet at least eight keystrokes to add the tags to bold the name of the person the poster is addressing.
Yup, AU$32,000 to pay for people to bold other people's names within comments. Just in case her readers, you know, couldn't figure out for themselves it was a name. Or something. My flabber is truly ghasted.
One "staffer", Kerry, says:
It is with pleasure and honour that I sit at this keyboard and moderate comments that come through Webdiary. Between Margo, myself, Hamish, Roger, Craig, Polly, Russell, Caroline and guest others we read and edit every post that ricochets its way from you through the internet to the Webdiary comments list. And between you and me, there's no other media mob in Australia I'd rather work at this crucial place in time.
More than 8 people to format comments.
On a blog with no advertising and no income except donations.
EDIT: With this quality of journalism, one wonders how Webdiary could have possibly failed:
Webdiarist Malcolm Street has a unique theory on why Britain and Australia are backing Bush on Iraq. Welcome to the anti-gravity arms race.
Technorati tags: blogs, Margo Kingston, Webdiary.